NAB 2008: Digital Consumer, Broadband Video from IBM

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Visit us at ibm.com/media. IBM and its Business Partner Extend Media, offers solutions to help media and entertainment companies deliver dynamic content. In this video from NAB 2008, Jordi Koski of Extend Media discusses their OpenCASE platform and how it leverages the IBM Media Hub solution to transform digital assets into Web-based video businesses. New methods of delivering content over digital channels present challenges to media companies. However the challenges also present opportunities: new business models and consumption models; innovative methods of interacting with customers as they consume content and deeper insight and understanding by analyzing individual consumer behaviors. Whether you choose subscription, pay-per-view or ad supported models IBM and Extend Media have solutions to help maximize the return on your creative assets. For more information, please contact us at ibm.com/media.


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